New Zealand Rugby (NZR) has filed a lawsuit against British multinational company INEOS, accusing the firm of breaching their sponsorship agreement. The dispute stems from INEOS’s decision to terminate its sponsorship deal early and delay payments related to the agreement.
The partnership, which began in 2022, was set to run until 2027 and included INEOS branding on the All Blacks’ playing shorts, training gear, and other national team kits. The deal was reportedly worth around £3.5 million per year. However, NZR claims that INEOS failed to make the first installment of the 2025 sponsorship fee and later announced its intention to withdraw from the contract effective January 1.
In response, NZR has taken swift action by removing the INEOS logo from all national team kits and is now searching for new commercial sponsors to replace the lost revenue. The legal battle highlights the complexities of corporate sponsorships in professional sports and the financial risks involved when agreements fall through.
INEOS, led by billionaire businessman Sir Jim Ratcliffe, has yet to comment on the lawsuit. The company has a significant presence in global sports, with investments in football, cycling, and sailing, including co-ownership of Manchester United.
As the legal proceedings unfold, the case will be closely watched, not only by rugby fans but also by sports organizations worldwide that rely on sponsorship deals to fund their operations.
